The Top 10 Interview Questions to Ask in a Brand Story Video
A great brand video doesn’t start with a camera—it starts with a conversation.
At Taleslate, we believe the most powerful marketing doesn’t come from polished scripts or rehearsed soundbites. It comes from real people telling real stories, rooted in passion, purpose, and experience. That’s why, whether we’re capturing a founder on camera, highlighting a team culture, or showcasing a client success, we start by asking the right questions.
If you’re preparing for an upcoming shoot—or just starting to think about how to tell your brand story—here are 10 essential interview questions we use at Taleslate to unlock emotional resonance, mission clarity, and cinematic depth.
1. Why did you start this business?
This isn’t just a warm-up—it’s the heartbeat of your brand. At Taleslate, we often begin here because it immediately taps into the human why behind the brand. Viewers connect more deeply with purpose than with product.
When a founder shares what inspired them—whether it was solving a problem, filling a gap in the market, or creating something meaningful—it adds emotional weight to the story. It’s not about what you sell. It’s about why you cared enough to create it. This is how trust begins.
2. What problem are you solving for your customers?
This reframes your offering from a “here’s what we do” into a “here’s how we help.” It centers the audience by acknowledging their needs, pain points, and desires.
At Taleslate, we use this question to shape storylines that position your brand as the guide—not the hero. Your customer is the protagonist; your role is to empower them. This mindset shift transforms a video from promotional to personal.
3. What do you believe in as a company?
Values-driven content is more important than ever. Consumers want to align with brands that reflect their worldview. So we always ask our clients: What principles guide your work? What do you stand for beyond profit?
This is where deeper themes come into play—integrity, inclusivity, creativity, sustainability, innovation. These answers allow us to build scenes and interviews that go beyond the surface and highlight the soul of your brand.
4. What makes your brand different?
Forget buzzwords. We push for honest, unscripted insights. Is it the people? The culture? The handcrafted process? The obsessive attention to detail?
When founders and teams speak from lived experience, not marketing language, it shows. Taleslate videos thrive on these genuine moments—where passion and uniqueness naturally shine through. It’s not about saying you’re different; it’s about showing how you are.
5. Can you share a story that captures your mission in action?
This is where the real magic happens. One authentic story is more powerful than a dozen brand statements.
We often prompt clients to reflect on a breakthrough moment, a client success story, a challenge overcome, or even a heartfelt failure that led to growth. These specific moments are cinematic gold. They create emotional connection, build narrative tension, and make your message memorable.
6. How do your customers describe working with you?
We love this question because it offers social proof in a natural, unscripted way. It reveals how your audience feels about your brand—and feelings stick.
Whether it’s hearing about your responsiveness, your creative approach, or your ability to solve problems with care, these soundbites add an outside-in perspective that reinforces credibility. Authenticity wins here, especially when paired with real client visuals or testimonials.
7. What excites you most about the future of your company?
This question creates narrative momentum. It shifts the focus forward, inviting optimism, vision, and imagination.
At Taleslate, we often close a founder interview with this question because it adds emotional lift to the edit. Viewers love to hear what's coming next—especially when it’s grounded in personal belief and ambition. This energy becomes the emotional payoff.
8. What does success look like for you?
Success is different for everyone. For some, it’s scaling the business. For others, it’s making an impact or building a team that feels like family.
By including this in the interview, we help humanize your journey. It reveals what drives you personally—and creates a moment of reflection that can be incredibly moving when woven into the video narrative.
9. What advice would you give to someone starting out?
This question is especially powerful for founder-led or mission-driven brands. It turns your video into value-rich content, not just self-promotion.
It shows humility, generosity, and insight. It positions your brand as not only experienced, but relatable and helpful—someone worth listening to, learning from, and investing in.
10. What do you want people to feel after watching this video?
Before we roll camera, we always ask this. Not just to shape the tone of the video—but to clarify the intent behind every frame we shoot.
Whether you want your audience to feel inspired, empowered, understood, or challenged, this question aligns storytelling with strategy. It creates direction for the visuals, the music, the pacing, and the edit. It often leads to beautiful, quotable closing moments.
Ready to Tell Your Story On Camera?
At Taleslate, we do more than point a camera and hit record. We listen first, shape second, and film third—building story-first, human-centered videos that feel real and still drive measurable results.
Whether you're preparing for your first shoot or looking to elevate your next one, we’ll help you show up with confidence, clarity, and purpose. From strategy and scripting to interviews and the final cinematic cut, we handle every step so you can focus on what matters: telling your story and growing your business.
📞 Let’s craft a story that feels real and moves people to act.
